Moodboard 03: Alternative Beauty

I’m beyond excited to share with you a recent project I’ve been working on. I’m partnering with a local blogger to build her brand and blog from the start. It’s been a highly collaborative process as I teach someone how to build a blog, act as a consultant, and optimize their blog for maximum reach as it launches.

Keep reading for the full process after the jump!

moodboard-alternativebeautyAlternative-beauty_moodboard

A bit about the blog. This blog is focusing on beauty, but in a less traditional sense. You won’t find tutorials on the latest hair coloring technique or how tos. Instead, it focuses on redefining beauty, talking about process, and developing a community around the topic. It’s audience is younger than that of most blogs and has an alternative vibe. With that in mind this moodboard, is soft, feminine, but remains edgy, lending itself to it’s audience. I love the use of textures we chose. The juxtaposition of playing with hard and soft, flowers, marbling, and an intentional use of color have been fun to experiment with and flesh out in posts, wireframes, and developing content. This brand has been great to build and I’m excited to show you more once the blog launches.

Until tomorrow everyone!

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