I was approached by Play the Right Shaft, a golf club customization brand, a few months ago to overhaul their branding. It was a new experience for me as I didn’t know much about golf customization and merchandise. I dove right in learning all about this company, their competitors, and the industry. We kept the color palette simple, masculine, and luxurious appealing to a high end clientele. With a pop of citron green, we added a bit of color, nodding to the literal green their products would be found on. This process was fun and I’m incredibly happy with the final result.
