This project is going to be reworking an existing mark for a business in Southern California. Providing custom golf clubs and fittings, the client is going for a luxurious, modern, and sleek aesthetic, appealing to the a high-end customer. Focusing on the use of deliberate typography and minimal icons, this identity reminds you of the sleek car with a small punch of a citron green, reminding clients that this is all about the time spent on the green and improving your golfing game.