Moodboard 02: Masculine Luxury

PTRS_moodboard_G&G

This project is going to be reworking an existing mark for a business in Southern California. Providing custom golf clubs and fittings, the client is going for a luxurious, modern, and sleek aesthetic, appealing to the a high-end customer. Focusing on the use of deliberate typography and minimal icons, this identity reminds you of the sleek car with a small punch of a citron green, reminding clients that this is all about the time spent on the green and improving your golfing game.

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